Going viral is one thing. Selling tickets to your Friday night show in Chicago? That’s something else entirely.

Social media platforms are built for reach — but not for results.

They might show a random video of yours to a million people. But when it comes time to promote a tour? To your real fans? The ones who would’ve come to your show if they’d known about it? They’re missing it. And it’s not your fault — or theirs. It’s the algorithm.

That’s why we built direct-to-fan touring tools into Beacons. You can now easily collect location info from your audience and send hyper-targeted messages like:
👉 “Hey SF, I’ve got a show this Friday — don’t miss it!”

• easily collect fan location so you have it when you need it

• send geo-targeted messages to fans in specific locations to get more opens and sell more tickets.

These local show reminders get double the open rate and triple the clicks compared to generic email blasts. Because they’re personal. Timely. Relevant. And exactly what your fans want.

The truth is, if you want to move tickets, you need to meet your best fans where they are — not just where your content is trending. Beacons makes it easy to own your audience the right way, and turn streams into sold-out shows.

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