Turns out — everything. A single subject line can be the difference between landing in the inbox or disappearing into the spam abyss.

That’s why we’ve leveled up our email tools to help your messages actually get seen. 👀

• Smarter deliverability checks and improved email validation
• Key performance stats like open rates, click-throughs, bounces, and spam risk
• AI subject line review to ensure maximum deliverability and open rates

These new features give you the insights you need to keep your list clean and your reach high. And because you shouldn’t need to be an email expert to run a great campaign, our AI now reviews your subject lines before you hit send, offering instant suggestions to help you stay out of spam folders and maximize impact.

Now, we know the AI subject line filter in particular hasn't been our most popular feature - but the results speak for themselves! This system may feel frustrating, but it has drastically improved the overall email performance for our users.

In short: we handle the mysterious technicalities so you can focus on the message — not the mechanics.

PS: When you type in a single word or letter, it's definitely not going to work. "The" isn't a subject line likely to result in high deliverability or opens, so the flag is working as intended here 😍 but if you're still feeling salty about this, let us know on today's IG post ⤵

Missed a day? Keep up with all 25 days of launches here.

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